Privacy notice
In short: this website does not use cookies, analytics or trackers, and it stores nothing on your device. The people who see your details are the ones you choose to email.
Who we are
Bluedify Ltd ("Bluedify", "we") is an online retailer in the United Kingdom and the controller of the personal information described here. Company number: 17562168. Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
Contact for anything in this notice: info@bluedify.com.
What happens when you open this website
This site does not use cookies, and it uses no analytics, advertising or tracking tools. Its fonts, images and scripts all come from our own site address, so your browser connects to nobody else while you read it.
The site is hosted by Netlify. Like any web server, Netlify's servers automatically receive your IP address and browser details when your browser requests a page. We do not use that information to identify you. Netlify describes what it collects in its own privacy policy.
Where the enquiry form goes
The form on our home page does not send anything to us or to anyone else. It writes an email on your own device and opens it in your email app, or lets you copy the text. Nothing reaches us unless you press send yourself. Close the page and what you typed is gone.
The product link box works the same way. It keeps the links you add on the page and puts them in that email. It contacts nobody.
The help assistant
The "Ask a question" button opens an AI assistant. No person is live on that chat. Nothing connects until you send a message. Your message then goes to our own function at Netlify, which runs in the United States, and to Anthropic, the AI provider, to produce the answer. If the answer needs a web search, a search phrase goes through Anthropic's search tool. Anthropic says it deletes API inputs and outputs within 30 days, with exceptions such as enforcing its usage policy or legal requirements.
We keep no transcript once the page closes. To limit how many messages one visitor can send, our function stores a scrambled form of your IP address that changes every day. If you ask the assistant to pass something on, we keep your email address and your message so we can reply: they wait in storage at Netlify in the EU for at most 30 days until our system collects them, then sit in our own records.
What happens when you email us
Our email runs on Google Workspace. When you email us, we receive your name, your work email address, your company, your website and anything else you write. We use it to:
- reply to you and discuss a possible trading relationship;
- open and manage a trade account with you or your distributor;
- keep the records of orders, invoices and correspondence that the law requires.
Our lawful bases are taking steps at your request before entering into a contract, performing that contract, our legitimate interest in running and developing our business, and compliance with legal obligations such as accounting record-keeping.
Who else sees it
We do not sell personal information. We use service providers who process it for us: Google Workspace for email, Netlify as our website host, Anthropic for the help assistant, and our accounting and banking providers once a trade account exists. Some of these providers may process data outside the UK. Where they do, they rely on safeguards recognised under UK data protection law.
Links to Amazon.co.uk and Companies House take you to their own websites, where their own privacy notices apply. Those sites are only contacted if you follow a link.
How long we keep it
We keep correspondence for as long as the business relationship needs it. Records linked to orders and invoices are kept for as long as UK accounting and tax rules require.
Your rights
You can ask us for a copy of your personal information, and ask us to correct it, delete it, or restrict or object to how we use it. Email info@bluedify.com and we will reply within one month.
If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.